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Sales Science
Thank You & Introductory Lectures
Welcome & Brief on Introductory Lecture (1:11)
A New Definition of Sales (1:51)
Foundations of Business and How They Shape Sales (8:27)
Business Stages According to Size: What Changes in Sales (2:05)
Managerial Stages in Business Growth (8:52)
The 10 Core Sales Foundations – Part 1 (6:13)
The 10 Core Sales Foundations – Part 2 (9:54)
Sales Foundation Impact and the 'King Factor' (4:28)
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Business Foundations
Definition of Business and Its Types
Traditional vs. Investment-Oriented Businesses
Core Elements of Any Business
The Role of Passion in Business and Sales
Understanding Passion and Its Role in Business
What Passion Creates – Its Impact on Success
How to Apply Passion in Your Career or Business
Controlling and Managing Passion for Better Results
The Role of the Business Idea in Sales Success
How Business Ideas Affect Sales
How Business Ideas Are Formed
Different Types of Business Ideas
How to Choose the Right Business Idea
The Role of Funding in Sales
How Funding Impacts Your Sales Strategy
Funding Types and Sources – Part 1
Funding Types and Sources – Part 2
Tips for Making Smart Funding Decisions
How Management Drives Sales Performance
How Business Management Affects Sales Performance
Types of Business Management – Part 1
Types of Business Management – Part 2
Management Tips for Growing Sales
How Business Growth Stages Influence Sales
How Business Growth Stages Influence Sales
Mastering Sales During the Startup Phase
Mastering Sales During the Growth Phase
Mastering Sales During the Peak Phase
When a Business Becomes a Brand
The Influence of Branding on Sales Performance
Branding and Its Impact on Sales
Branding Foundations in 10 Core Concepts – Part 1
Branding Foundations in 10 Core Concepts – Part 2
How a Brand Evolves Over Time
Strategic Benefits of Branding in Business
Franchising and Its Effect on Sales Growth
Franchising & Sales: Concept and Benefits
Types of Franchising Models
Business Foundations Course Summary
Sales Science
Introduction to the Sales Science
Customer vs. Seller Perspectives in Sales
What the Customer Wants vs. What the Seller Wants – Part 1
What the Customer Wants vs. What the Seller Wants – Part 2
Identifying the 'King Factor' in Sales
How Product & Service Features Drive Sales
How Product Features Drive Sales
Types of Product Features – Part 1
Types of Product Features – Part 2
Organizing Product Features to Maximize Sales
Presenting Features Effectively to Customers
The of Pricing & Promotions in Sales
Pricing Strategies That Drive Sales
How to Price Products and Services Strategically
Offers: Purpose and Sales Impact
Types of Sales Offers – Part 1
Types of Sales Offers – Part 2
Common Mistakes in Promotional Offers
Turning Competition into Sales Opportunities
A Fresh Look at Competition and Sales Growth
How to Conduct Initial Market Research
Competitor Analysis – Part 1
Competitor Analysis – Part 2
Trends in Competition and Their Sales Impact
Sales-Boosting Tips from Competitor Study
Sales Journeys Across Marketing Channels
Marketing vs. Sales vs. Advertising – Part 1
Marketing vs. Sales vs. Advertising – Part 2
What You Must Know About Marketing Today
Steps of the Marketing Process – Part 1
Steps of the Marketing Process – Part 2
Steps of the Marketing Process – Part 3
How Different Types of Ad Content Influence Sales
Crafting Powerful Ad Copy – Word Selection Part 1
Crafting Powerful Ad Copy – Word Selection Part 2
Crafting Powerful Ad Copy – Content Length Tips
Crafting Powerful Ad Copy – Timing and Delivery
Ad Images – The Image Mission
Designing Effective Ad Images
Types of Images That Convert
Video Content: Types and Their Role in Marketing
Why Video Works – The Psychology Behind It
Elements of Effective Sales Videos
Using Script in Video Ads
Visual Elements in Video Ads
Animation and Transitions in Video Ads
Voice-overs in Video Marketing
The Human Element in Videos
How Long Should Your Sales Video Be?
Pro Tips for Creating Impactful Sales Videos
Mastering Paid Ads: Essential Marketing Steps by Channel
Paid Advertising: Main Channels Explained
Universal Ad Steps Across Platforms – Part 1
Universal Ad Steps Across Platforms – Part 2
Universal Ad Steps Across Platforms – Part 3
Google Ads: Pros and Cons of the Channel
Google Ads Strategy Deep Dive – Part 1
Google Ads Strategy Deep Dive – Part 2
Facebook Ads: Platform Strengths
Facebook Ads: Platform Weaknesses
Facebook Ads Strategy Guide – Part 1
Facebook Ads Strategy Guide – Part 2
YouTube Ads: Benefits Overview – Part 1
YouTube Ads: Benefits Overview – Part 2
YouTube Ads: Platform Drawbacks
YouTube In-Stream Skippable Ads – Part 1
YouTube In-Stream Skippable Ads – Part 2
YouTube Non-Skippable Ads – Part 1
YouTube Non-Skippable Ads – Part 2
YouTube Bumper Ads – Part 1
YouTube Bumper Ads – Part 2
YouTube In-Feed Ads – Part 1
YouTube In-Feed Ads – Part 2
YouTube Shorts Ads Strategy
Best Practices for YouTube Paid Ads
Instagram Ads: Pros and Cons
Instagram Ads Strategy Guide
TikTok Ads: Platform Overview
TikTok Ads Strategy – Part 1
TikTok Ads Strategy – Part 2
Snapchat Ads: Pros and Cons
Snapchat Ads Strategy Guide
LinkedIn Ads: Platform Overview
LinkedIn Ads Strategy Guide
Display Network Ads: Pros and Cons
Affiliate Marketing – Part 1
Affiliate Marketing – Part 2
Email Marketing – Part 1
Email Marketing – Part 2
Email Marketing: Campaign Analytics
Offline Marketing for Local Business
Audience Targeting and Its Role in Sales Growth
Identifying Your Ideal Target Audience
Understanding Customer Behavior: Gender Differences
Understanding Customer Behavior: Age Groups
Customer Behaviours: Education & Income – Part 1
Customer Behavior: Education & Income – Part 2
Customer Behavior: Interests and Preferences
Customer Behavior: Family and Social Status
Customer Behavior: Personality Types
Customer Support as a Sales Accelerator
Customer Service and Its Role in Sales
Customer Service Tasks Before Purchase
Customer Service Tasks During and After Purchase
Customer Support Channels Overview
The Trust-Building Journey- From Stranger to Loyal Buyer:
How Trust Drives Sales Performance
Building Trust – Key Elements – Part 1
Building Trust – Key Elements – Part 2
Types of Customer Trust
Fixing Trust Breakdowns in Business
The Role of Location in Sales Success
Location's Impact on Sales – Introduction
How Location Influences Buyer Behavior
Local, Regional, and International Sales Strategies
Timing in Sales: When It Matters Most
Sales Timing and Its Influence
Timing and Customer Behavior – Part 1
Timing and Customer Behavior – Part 2
Understanding the Customer’s Buying Process
Sales Process – Part 1: Step-by-Step Impact
Sales Process – Part 2: Step-by-Step Impact
Important Sales Lectures and Core Concepts
How to Get the Most from Sales and Marketing Courses
Opportunities Created by Sales Knowledge
Benefits of Learning Sales
Marketing, Advertising, and Sales – Clear Differences
How to Start a Sales Consulting Business
The Challenge of Finding Ideal Clients
Sales Psychology Explained
How to Influence Customer Behavior
Reaching Customers vs. Drawing Them to You
Can You Really Sell Anything?
Single Product vs. Multi-Product Business Models
Hiring and Its Impact on Sales Performance
Why E-commerce Businesses Fail
Understanding Ad Return on Investment (ROI)
Startup Challenges and How to Solve Them
Mastering the ‘King Factor’ & Creating Your Sales Plan
Discovering the King Factor and Creating a Sales Plan
Franchising & Sales: Concept and Benefits
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